Israel is working on a new national PR campaign to improve the country's image, which will involve, well, babes and beaches, according to MSNBC.
Quite an interesting coalition: the Israeli consulate in New York is hiring.... Maxim for their PR campaign. Yes, Maxim the magazine, for the three of you who (pretend they) don't know what it is, it's this. (no, I didn't check the website. I just googled it.=P)
Israel seems to be taking its PR pretty seriously - it's a 2 billion dollars industry.
I don't know what to think about this campaign-- I think first that it's sad that showing women in bikinis to sell anything, but that it would come from a Government is almost insulting..
I guess that it'd be better for them to remove the reasons why their reputation is going down - you know, occupation, arbitrary detention, torture, disrespect of international law, this kind of bad stuff that from some reason seems to upset public opinion abroad (a little bit, just a little bit!) -- but perhaps that showing photos of models is a little easier after all. :)
Quite an interesting coalition: the Israeli consulate in New York is hiring.... Maxim for their PR campaign. Yes, Maxim the magazine, for the three of you who (pretend they) don't know what it is, it's this. (no, I didn't check the website. I just googled it.=P)
Israel seems to be taking its PR pretty seriously - it's a 2 billion dollars industry.
I don't know what to think about this campaign-- I think first that it's sad that showing women in bikinis to sell anything, but that it would come from a Government is almost insulting..
I guess that it'd be better for them to remove the reasons why their reputation is going down - you know, occupation, arbitrary detention, torture, disrespect of international law, this kind of bad stuff that from some reason seems to upset public opinion abroad (a little bit, just a little bit!) -- but perhaps that showing photos of models is a little easier after all. :)
So until then, I'll do just what other males in America between the ages of 18 and 35 (the declared target of this campaign) will do: enjoy the photos ;)
(thanks to Uri for sharing the story).
1 comment:
It’s rather sad that Israel is going to such vulgar length to increase its tourism. I wrote vulgar because showing women in bikini is low and rather offensive. Not only that, it is the holy land for many religions and… it’s a turn off for me. Oh well. :( I would love to visit, though.
Post a Comment