Never thought I'd advertise for Sarah McLachlan. Not that I have anything against the girl, but she surely was never in my top 10..
Well, not anymore. She's been promoted :))) And the reason is her new song, 'World on Fire'. And the story behind it.
The concept is simple: how much does shooting a video clip in LA cost? Well, about 150,000 dollars.
So she decided to DONATE the money. And that's what the video is all about: interwined with shots of her performing the song - barefoot :) - with photos of all the beneficiaries of the donations.
Because paying a production assistant in LA costs $200 A DAY - the same it costs to enroll 100 kids for a term in Ethiopia.
Now do that with $150,000. The result is fantastic. Bottom line: 150 grand can do a video clip - or affect the lives of a million people.
Below is the video clip and the list of charities.
Conclusion: yes, dropping a lot of money on poor people can change the world. A million worlds, actually. We need to get started. Sarah McLachlan is on the right track, and is bringing us along. Imagine if every singer did that for 1 video clip. Imagine if we managed to cut waste in so many areas and donate the money. The possibilities are endless.
Planners 1, Searchers 0. Bill Easterly, go f*ck yourself.
Check out the 'World on Fire' website (that's the title of the song, btw).
CHARITY | FOR | AMOUNT |
| Carolina for Kibera | • 12 room clinic and land deeds | • $22,500 |
| • Running street children’s hospital in India for a year | • $11,050 | |
| CARE USA | • Building of 6 wells in S.E Asia, Latin America & Africa | • $10,200 |
| DORCAS | • Total running costs of orphanage in | • $16,500 |
| • To purchase and implement a Multi-Function Platform in | • $15,000 | |
| • Mobile Medical Unit (MMU) vehicle providing medical treatments | • $15,000 | |
| Film Aid | • Entertainment & escapism for refugees | • $9,500 |
| • 70 former child soldiers to receive schooling & psychosocial support | • $3,500 | |
| • 1 heifer, 2 goats, 1 buffalo | • $1,000 | |
| ITDG | • Scheme which would allow 300 families to remove smoke from their homes | • $1,925 |
| • To aid and implement programs in Khlaipathar village, | • $5000 | |
| | TOTAL | $148,270 |



1 comment:
Isn't she great? She was on Oprah months ago taking about her video. It says it all doesn't it.
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