I came across this facebook group, advertising for a luxury megastore in Cairo, selling what will probably turn out to be designer collections from two to four seasons ago. Let’s face it, that’s how it works in the developing world: we pick up the leftovers.
While I was pseudo-philosophically pondering on where the Egyptian society is heading - where, in the same country, some people are so poor they actually murder each other to buy subsidised loafs of bread; while in a parallel dimension, 1000+ people are gleefully celebrating on facebook the opening of a 6000 m2 shop, located in the Four Seasons Nile Plaza, s’il vous plait, selling Gucci and Prada - and, oh heavens, Baby Dior - , are and wondering how-on-God’s-green-earth they managed to live without it for so long.
Then I noticed that the website of the store was based in Turkey, and with a few clicks I realized that the store was indeed a Turkish import, and the owner (who is now, remarkably, at the top of a fashion stores empire) was - apparently - instrumental in launching some local designers by giving them support and exposure.
We are so fucking lame we cannot open our luxury goods stores ourselves, let alone encourage our own designers.
I mean, no disrespect but Turkey teaching us how to buy leftover luxury brands?
On aura tout vu.
The facebook page suggestively writes “Beymen Cairo .... You Deserve It!”. Indeed, you do. Up yours you do.
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